Website Tips & News

grow your customers

10 Simple Ways to Grow Your Customer Base

Posted by Matt

Capturing leads and converting them into customers is not always an easy process. Sure, from time to time a hot prospect may fall into your lap which magically turns into...

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halloween graveyard website

Halloween Special: 5 Tips to Stop Your Website Becoming a Graveyard

Posted by Matt

It wouldn’t be Halloween without at least one person breaking out the lame metaphors, shoehorning them into a blog post and attempting to pass off some advice as en...

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endless content ideas

How to Have an Endless Supply of Content Ideas

Posted by Matt

Content marketing is a brilliant way to build up an audience for your website and generate leads for your business. But for it to really work, it’s important to stick t...

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email marketing pitfalls

The Common Pitfalls of Email Marketing

Posted by Matt

Email marketing is in danger of becoming a lost art with many online marketers abandoning it as a strategy and moving more towards social media and paid search. At first ...

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landing pages

5 Tips for Making Great Landing Pages

Posted by Matt

The idea of a landing page is one that has been around for as long as search engines have existed, but the way they are designed has changed a lot over the last few years...

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chasing leads

The Promotion Trap – Why Lead Nurturing Matters

Posted by Matt

Online marketing gives business owners access to an almost infinite pool of customers, but many marketers make the mistake of assuming that the best way to grow is to con...

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sins-online-marketing

The 7 Deadly Sins of Online Marketing

Posted by Matt

There are lots of ways that you can harness the power of the Internet to grow your business, but equally, there are a number of ways in which you can get it all wrong. Ta...

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frankly my dear

Why Your Customers Don’t Care About You

Posted by Matt

Whenever I talk to a new client about implementing a content marketing strategy, often the conversation moves around to how they want to publish an article about their la...

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answer questions

Does Your Website Answer Your Customers’ Questions?

Posted by Matt

The way people search online is changing. As mentioned in a previous post about why 76% of UK businesses are producing more content in 2014, around 80% of all search quer...

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tell customers where to go

Why You Should Tell Your Customers Where to Go

Posted by Matt

Does your website attract lots of visitors but you find they never seem to convert into customers? Do you get plenty of people who just roam around, browsing random pages...

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