With more and more people searching online for information to help them with their buying decisions, content marketing is becoming one of the most effective ways to attract relevant visitors to your website and increase your sales leads.
Essentially, content marketing involves the creation and distribution of digital content which educates, informs or even entertains and it can come in a variety of different forms such as:
When managed in a strategic, targeted manner, content marketing will give your website a significant online presence and attract many more potential customers.
Businesses that blog attract 55% more website visitors.
Blogging alone can have a considerable impact on your company’s success. Studies show that on average, businesses that blog attract 55% more website visitors than those that don’t. The more you blog, the more pages Google will add to its index, meaning your website will appear in more search results.
By consistently writing articles that educate, engage and inform, not only will you increase the number of visitors to your website, you will also increase the number of visitors that convert into customers.
Use content to convert visitors into leads.
Did you know that on average, more than 90% of website visitors will leave your website without either buying anything or making an enquiry?
In many cases it is simply because they are still at the researching stage of their decision process and just aren’t ready to make that commitment to buy your (or anybody else’s for that matter) product or service.
By offering content in the form of a free downloadable guide in exchange for an email address you can capture more of your website visitors as leads; instantly giving you the opportunity to nurture that prospect with further useful information or offers sent by email. By keeping the conversation going, you increase the chances of that website visitor turning to you when they’re done with their research and are actually ready to make that purchase.
To find out more about how content marketing can increase your sales leads why not get in touch today?