How Many of Your Customers Use a Smartphone?

Posted by Matt

smartphone customers

Let’s face it. Mobile phones and tablet computers are now an important part of everyday life for the average person.

According to the Office of National Statistics 76% of adults in Great Britain access the Internet every day and 58% do so using a smartphone. A massive proportion of these people are consumers, with 74% of adults going online to either make a purchase or to carry out research in order to find a business that provides a particular service.

Studies also show that a growing number of people use their mobiles to search online for businesses when they’re out and about, for example, either to find somewhere locally to buy a product or to find somewhere to eat.

So what does this mean?

Given these statistics, it’s clear that we can’t afford to ignore our mobile customers any longer and this message is something that Google has been banging on about for some time now.

The search engine giant has been putting increasing emphasis on the importance of websites that accommodate mobile browsers and it has now made this clear with a significant update to its ‘search engine algorithm.’

Effectively, Google now gives preferential search engine rankings to websites that are ‘mobile-friendly’, whilst devaluing those sites that are slower to load and more difficult to navigate when using a smartphone or tablet device.

These days, most smartphones are powerful enough to handle more fully featured websites, so if you take advantage of ‘responsive design’, where the layout of your site fluidly adapts depending on the size of the screen it’s being viewed on, you can ensure that your site looks as good as possible on almost any size and orientation of display.

Regardless of the device they’re using, one thing remains consistent: your customers want the information they’re looking for as quickly as possible and if your site takes a long time to load on a mobile connection (anything more than 8-10 seconds), they’ll be more likely to hit that back button and go elsewhere.

So don’t ignore your mobile customers. Their numbers are significant and they’re growing all the time. Make the switch to a responsive, mobile-friendly website and ensure that your business continues to grow too.