Turn Your Website into a Customer Magnet With Inbound Marketing
Posted by Matt
How do you attract customers to your business?
Do you list your company in the Yellow Pages? Do you pick up the phone and cold call people? Maybe you run advertisements online or in magazines?
As a marketing method these can all be fairly effective, as they’re a good way to get your business in front of a large number of people relatively quickly.
But there is a downside – and that is they’re all strategies that rely an awful lot on hope.
You hope someone sees your advert and gets in touch or you hope the person who answers the phone just happens to need your services at that moment in time. It’s a “hit and hope” strategy where you’re relying on your one “hit” making an impact.
Inbound marketing, on the other hand, is all about capturing prospective customers and moving them to the next level; irrespective of whether they’re ready to buy or not. Engage with them in the right way and nurture them so that when they are ready to make that purchasing decision, they are more likely to choose you.
There are four key stages to an inbound marketing methodology, and they go a little something like this:
- Attract strangers to your online presence, turning them into visitors.
- Convert those visitors into leads using carefully designed landing pages, powerful calls to action and informative content.
- Close those leads, turning those people into customers.
- Delight those newfound customers with continued great service, smart content and strong engagement.
Inbound marketing places a great deal of emphasis on creating and sharing quality content. It’s about talking to your customers, getting to know your website visitors and offering them personalized content and service. Overall, it’s about ensuring that your prospects keep your brand front of mind by engaging with them across multiple channels.
Sound like a lot of work?
Inbound marketing is something of a long game and it takes time to get right. It can even feel a little counter-intuitive at first because it involves not just marketing to prospective customers, but also fostering relationships with people who are not yet even leads.
In the long term though, you’ll build momentum with your efforts and as you grow an online repository of great content, you’ll also greatly enhance your ability to capture business leads.
Prospects will come to recognise you as a leader in your market and they’ll become familiar with your business and your brand. Familiarity helps develop trust – and once you’ve gained a little bit of that, you’re in a great position to turn a lot more prospects into valuable customers.